Campaigns and growth initiatives
Selected campaigns and growth initiatives across lead generation, paid acquisition and performance optimization.
Cadabam's Hospitals
Low conversion rate paired with gaps in conversion tracking made it difficult to know which activity was actually driving appointments.
Rebuilt the measurement foundation before scaling spend — auditing conversion tracking, mapping the funnel from click to appointment, and identifying where leads were dropping off across the paid journey.
Optimized Google Ads and Meta Ads campaigns in parallel, correcting tracking gaps in GTM and GA4 so that acquisition decisions were based on accurate conversion data rather than partial signals.
GA4, Google Tag Manager, Google Search Console and Looker Studio were used together to connect campaign spend with appointment outcomes and surface performance in a single reporting view.
Reduced CAC and increased appointment volume while addressing conversion tracking and measurement gaps.
Benepik
B2B lead volume needed to grow without sacrificing the quality of leads passed to sales.
Focused on lead quality alongside volume — refining targeting and messaging across Google Ads and LinkedIn Ads while tightening conversion measurement to see which campaigns produced leads sales actually wanted to work.
Ran ongoing campaign optimization across both platforms, using UTM tracking and conversion tracking to attribute leads accurately and feed performance reporting.
GA4 and GTM tracked the funnel end-to-end, working closely with sales to follow leads through to MQL and SQL stages.
Stellar Information Technology
International search campaigns needed to grow revenue efficiently across two distinct markets without letting acquisition costs climb.
Combined search term analysis and auction insights to find efficiency gains, then paired bid optimization with landing page improvements to lift performance on both sides of the funnel.
Used SEMrush and Google Auction Insights to monitor competitive position across US and DACH campaigns, adjusting bids and refining landing pages based on what the data showed.
Tracked traffic, revenue, CPC and ROI trends over time to confirm that efficiency gains were translating into commercial results.
OLENS – Luvia Trading
A young D2C beauty brand needed to build traffic, engagement and revenue through paid social and influencer channels working together.
Paired Meta advertising with a broad influencer collaboration program so paid reach and organic social proof reinforced each other.
Managed Meta Ads campaigns alongside 60+ influencer collaborations, coordinating creative and posting cadence across both channels.
Tracked traffic and engagement growth alongside revenue performance to gauge the combined impact of paid and influencer activity.
Services built around business outcomes
Paid media, tracking and conversion work aimed at one thing — efficient, measurable growth.
Google Ads Management
Search, display and shopping campaigns built around qualified conversions.
Meta Ads Management
Prospecting and retargeting campaigns tuned for engagement and revenue.
LinkedIn Ads
B2B campaigns targeted at decision-makers and qualified accounts.
Paid Media Audit
A structured review of account health, spend efficiency and tracking accuracy.
Lead Generation Strategy
Full-funnel planning connecting acquisition channels to sales handoff.
GA4 & Conversion Tracking
Tracking setup and audits so every decision is based on accurate data.
Landing Page / CRO Audit
Identifying friction points between the click and the conversion.
Performance Reporting & Dashboards
Looker Studio dashboards that turn raw data into clear decisions.
Fractional Performance Marketing
Ongoing performance marketing support without a full-time hire.
Paid Advertising Competitor Research
Competitor research across paid channels to identify messaging, targeting, offers, and opportunities for stronger campaign strategy.
Where I've come from, and where I'm headed
My career started in social media and performance marketing. Working close to campaigns and audiences early on gave me a grounding in what actually moves people to act.
From there I developed deeper expertise in paid acquisition — Google Ads, Meta Ads and LinkedIn Ads — alongside analytics, tracking and conversion optimization. That combination is where I've spent most of the last three years: making sure spend translates into measurable outcomes, not just impressions.
I'm now expanding toward broader growth marketing, where paid acquisition, data, funnel optimization and business outcomes work together rather than as separate disciplines.
Where I've worked
Benepik
Running Google Ads and LinkedIn Ads for B2B lead generation, with a focus on lead quality, conversion tracking and funnel measurement from click through to sales handoff.
Stellar Information Technology Pvt Ltd
Managed Google Ads for international audiences across the US and DACH markets, using search term analysis, auction insights and landing page optimization to improve traffic, revenue and ROI.
OLENS – Luvia Trading Pvt Ltd
Ran Meta Ads campaigns and coordinated 60+ influencer collaborations for a D2C beauty brand, driving traffic, engagement and revenue growth.
Education
Certifications
- Google Ads
- Google Analytics (GA4)
- Excel Essentials for Data Analytics
Let's Build Better Acquisition.
Have a campaign that needs better leads, lower acquisition costs, stronger tracking, or more efficient customer acquisition? Let's talk.